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Leveraging Influencer Marketing in Destination Promotion
More than ever, influencers are playing an increasingly significant role in the marketing of various products and services, including travel and tourism. As a result, destination marketers are...
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Orange142’s Driving Program Awareness and Leads: University of Georgia Online...
The objective of the University of Georgia Online campaign was to drive program awareness and generate leads for select programs offered by the university’s online arm. The campaign targeted specific...
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The Importance of LGBTQ+ Influencer Marketing in Destination Marketing
Orange142 had the opportunity to support and partner with the Florida Out Coast Convention for their inaugural event to share with attendees marketing agency perspective on LGBTQ+ influencer...
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Unleashing the Transformative Power of Multicultural Marketing to Connect...
In a time where diverse populations of travelers intersect and converge on race, ethnicity, culture, sexual preferences, gender identity and ability, savvy destination marketers are recognizing the...
View ArticleUnveiling the Luxury of Cape Resorts: A Successful Marketing Campaign
Discerning travelers seek exceptional experiences that leave a lasting impression on luxury getaways. Cape Resorts, renowned for its exclusive properties, launched a nine-month marketing campaign to...
View ArticleHow Orange142 Harnessed TikTok, Instagram and YouTube to Target RV Families
Pigeon Forge is a nature lover’s haven. Nestled in the foothills of the Smoky Mountains, the town is home to a variety of attractions including spectacular views, family-friendly attractions and...
View ArticleDriving Success through Partnership
Destination marketing can be enhanced through collaboration, as demonstrated by the successful Dollywood/Pigeon Forge Co-Op campaign. By utilizing Pigeon Forge’s audience, Dollywood aimed to attract...
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Unleashing the Power of AI in Destination Marketing
Artificial Intelligence (AI), a term coined in 1956 at the Dartmouth Workshop has a storied history spanning decades. However, its latest chapter truly captured the world’s imagination with the public...
View ArticleUniversity of Pennsylvania Summer Program
In higher education, summer programs present a unique opportunity for students to explore their academic interests and enhance their learning experience. The University of Pennsylvania (Penn)...
View ArticleReviving Colorado Springs: Increasing passengers and traffic through an omni...
It’s no secret that COVID-19 hit the travel industry hard. People stayed home, planes were grounded, and tourist destinations remained empty for months. While the worst of the pandemic may be over,...
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